Dollar and Thrifty

Maximizing Revenue and Efficiency for a Car Rental Company with BigQuery and Data Studio


Dollar and Thrifty, a leading car rental company with a diverse fleet of vehicles, faced challenges in optimizing revenue and improving operational efficiency. They needed a comprehensive solution to analyze their reservation data, track revenue trends, and make data-driven decisions to enhance their overall performance.


Dollar and Thrifty partnered with Envigo, a design and development agency, to leverage Google BigQuery and Data Studio to address their revenue and reservation data challenges.

Implementation Steps:

Data Integration: Envigo worked closely with Dollar and Thrifty to consolidate data from various sources, including reservation systems, customer transactions, vehicle maintenance logs, and pricing information. Google BigQuery was chosen as the data warehouse to store and manage this data efficiently.
Data Warehousing: A robust data warehousing solution was developed on BigQuery to provide a centralized repository for all car rental-related data. This allowed for seamless data access and analysis across the organization.
Data Studio ReportEnvigo created a custom Data Studio report that connected directly to BigQuery, providing real-time access to reservation and revenue data. The report featured interactive dashboards with key metrics and visualizations tailored to Dollar and Thrifty’ business objectives.
Reservation Analysis: The report allowed Dollar and Thrifty to track reservation trends, including peak booking times, popular vehicle types, and geographic preferences. This data was used to optimize fleet management and marketing strategies.
Revenue Tracking: Real-time revenue tracking and analysis were integrated into the report, enabling Dollar and Thrifty to monitor revenue sources, such as rentals, add-ons, and insurance. This information helped adjust pricing strategies for maximum profitability.
Efficiency Metrics: Operational efficiency metrics, such as vehicle utilization rates and turnaround times, were included to identify opportunities for improving the rental process and reducing costs.


The implementation of BigQuery and Data Studio had a significant impact on Dollar and Thrifty’ business:
  1. Data-Driven Decisions: The real-time Data Studio report empowered the company’s decision-makers to access critical data promptly and make informed decisions to maximize revenue.
  2. Enhanced Customer Experience: The company used reservation data to offer more personalized services and improve customer satisfaction.
  3. Competitive Advantage:  Access to real-time data gave Dollar and Thrifty a competitive edge in the car rental industry.
  4. Scalability: The solution was designed to accommodate increasing data volumes and evolving business needs as Dollar and Thrifty continued to grow.


By leveraging the capabilities of Google BigQuery and Data Studio, Dollar and Thrifty successfully improved their revenue and operational efficiency. Real-time insights, data-driven decision-making, and a focus on customer satisfaction positioned the company for sustained growth and success in the competitive car rental market. Envigo’s expertise in data analytics and Google Cloud services played a crucial role in this success story.
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