ManipalCigna - Re-imagining Health Insurance with Digital transformation

Cigna

Re-imagining Health Insurance with Digital transformation

The Endeavour

Constant competitor activity had led to an overall erosion of search engine ranks. The challenge was to win ranks aggressively on high volume keywords. The KPI’s was revenue generated from un-attributable traffic (non-brand organic, non-paid referrals) and the Keyword Visibility index.

Our Approach

Because of a less than user friendly flow on the main website, online conversions were very low. For marketing to be effective, it was essential that the website is easy to use and navigate. The idea was not only to differentiate CignaTTK Health Insurance from other players visually, but also to convey that CignaTTK is much more flexible and offers benefits that no other brand offers. We had to design a user journey which handholds the customer when they require it.

Wireframing is generally the first step in all design projects. It helped us map all the possible user journeys and to make that customers sees the benefits of the product during the entire journey

With the success in designing and developing customer purchase path, we were roped in to do the same for CignaTTK’s partners and internal teams. The mantra to the success of these projects have been collaboration. We have since been part of CignaTTK’s journey and we have loved every bit of it.

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Cigna

The Endeavour

Our Approach

Wireframing is generally the first step in all design projects. It helped us map all the possible user journeys and to make that customers sees the benefits of the product during the entire journey

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Shape Your Ideas with Our Team

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